If you run a food service business, chances are good that you spend some of your budget buying disposable products for serving your food and drinks. Whether your entire business involves to-go orders – like a food truck – or you offer take-out and delivery on top of dining in, having disposable products is a smart way to increase sales.
Adding your business name and logo to these products is a smart way to take your operations to the next level. The use of custom food packaging has many benefits, including improving brand awareness, ensuring brand cohesiveness, and making your advertising budget go further. In addition, custom promotional products can ultimately increase your profits – which makes them a smart investment in the viability of your business.
Based in Michigan, Disposable Design sells high-quality custom-branded promotional products to independently owned and operated businesses throughout the United States. Each of our products can be custom-printed with your company’s name and logo to maximize your branding and advertising efforts. Reach out today to talk to a member of our branding team about how we can help your business thrive.
Benefits of Custom Disposable Products
When it comes to food service, disposable packaging is a necessity. Customizing the packaging products that you likely already order is a great, cost-effective way to improve your bottom line. Below, we explain some of the reasons why custom food packaging is such a smart bet.
1) Improve Brand Awareness
A brand is a name, logo, design, or term that identifies a product or service as different from others on the market. Using custom packaging helps to create brand awareness for your food and beverages. When customers buy something from you and carry it around, they are essentially acting as advertisers for you – creating more awareness of your brand.
2) Make a Great First Impression
Customers have more options today than they ever did in the past. When a patron receives their order at a food truck, restaurant, cafe, or other business, the packaging is one of the first tangible interactions that they are having with their brand. By using a custom package – such as branded paper bags – you can make a great first impression.
Perhaps more importantly, you will help your customers remember your brand. Few people will remember a plain white bag or a cup, for example. But they might remember your logo placed in a prominent position on a custom-printed plastic cup.
3) Build Credibility with Customers
There is just something about branded packaging that makes you trust a business. It helps to demonstrate that you are an established business that is here to stay – which builds credibility. Customers often associate branded packaging – like custom coffee sleeves – with professionalism and reliability. When you choose to add your name and logo to the disposable products that you are already using, you will make your business seem more trustworthy.
4) Stand Out from the Crowd
The food service business is notoriously challenging. One of the difficulties that many businesses face is differentiating themselves from their competitors. Using branded packaging such as custom foil sandwich bags can help customers remember your business – which increases the likelihood of getting repeat business.
5) Make Your Branding Seamless
One of the hallmarks of great branding is that it is cohesive. Your website, signage, advertisements, and even your decor should all convey a consistent brand – using the same colors, logo, and font.
Adding your branding to your disposable products ensures that your branding is seamless across all aspects of your business. From the moment that your customers first interact with your business – whether that be online or when they walk through your door – to the moment that they receive their food, they will see the same consistent branding. This can make your brand more memorable, which encourages loyalty.
6) Create Merchandising Opportunities
Many food service businesses have created such a great brand that they have been able to spin it off into merchandising, selling t-shirts, drinking glasses, condiments, and more. When you use branded packaging, it may increase the likelihood that customers want to own items with your name and logo – particularly if you have a cool, funny, or unique brand. Custom promotional products, such as stadium cups that patrons can take home and reuse, are often the stepping stone to merchandising opportunities.
7) Communicate Information
When you’re printing information on your disposable products, it is fairly easy to add other information that you want to share with customers – like your website address, phone number, or social media handles. This can be a cheap and cost-effective way to get information out about your restaurant. Ultimately, it can increase sales as customers are more easily able to reorder food from you or get in touch with your business.
8) Stretch Your Budget
Let’s face it – advertising can be expensive. A traditional print ad can cost anywhere from $250 for a small ad in a local magazine to $500,000 for an ad in a national magazine. Digital advertising can be similarly expensive. By comparison, using custom packaging is a smart, cost-effective way to advertise.
As noted above, when customers buy your food and drinks, they essentially become a walking advertisement. Adding your name and logo is an inexpensive way to make your advertising dollars go further. After all, you’re already paying for disposable products – and it costs just pennies on the dollar to add branding.
9) Hygiene
When you’re selling consumable items like food and beverages, safety is a top concern. Using disposable promotional products is a great way to ensure that your products are served in a hygienic way. This is particularly important if you are operating a food truck or another business that may not have the space for a commercial dishwasher. Using disposable products that have been branded with your logo means that each and every customer gets a fresh cup, bowl, or bag.
Work with Disposable Design To Elevate Your Brand
If you’re already buying disposable products, it simply makes sense to customize them. For little added cost, you can offer customers a more premium experience. At the same time, you will be better able to advertise your business with little effort or expense on your own part.
Disposable Design sells a full line of top-quality promotional products for small to medium-sized food service businesses. We know that offering branded products can help your business soar. If you need custom plastic cups, custom shopping bags, or custom napkins, we are here to help. All of our promotional products are sold at fair prices and in smaller quantities to make it easy and cost-effective to take advantage of the marketing benefits of these products.
To learn more about our products or to speak to a member of our branding team, fill out our online contact form or hit the live chat button at the bottom of the screen.
